Revenue infrastructure for real estate

Multiply your commissions,
starting with the ones
you already paid for.

relupo brings the intelligence layer that answers every lead in under five minutes, works your CRM around the clock, and puts qualified appointments on your agents' calendars. No migration. No new headcount.

Book a demo Watch the AI work a lead at 11:47pm →

Runs on top of

  • Follow Up Boss
  • kvCORE
  • BoomTown
  • Lofty

The arithmetic

Most of your marketing budget
dies inside your own CRM.

Take a team spending $10,000 a month on lead generation at a $40 cost per lead. That buys 250 leads. Now count how many of them get a real second touch. In most brokerages the honest answer is somewhere around seventy. The rest get one text, no callback, and quietly go cold.

So you did not buy 250 leads. You bought 70 and paid for 250. Your real cost per worked lead is $143, not $40. And the 180 you dropped were not bad leads. They were leads nobody was awake for.

At a 2% close rate and a $9,000 average commission, those 180 were worth about $32,400 in gross commission income. Every month. That is not a marketing problem. It is a follow-up problem, and follow-up is the one thing a machine does better than a tired human at 11pm.

The Lead Response Management study found that a lead contacted within five minutes is 21 times more likely to qualify than one contacted after thirty.

21× More likely to qualify when the first response lands in five minutes instead of thirty.
$143 What a $40 lead actually costs you once you only count the ones your team really works.
$32,400 Monthly GCI sitting inside leads that were bought, logged, and then forgotten.

The division of labor

The algorithm works backstage.
Your agent stays on stage.

relupo runs

Everything that happens before trust matters.

  • Answers every inbound lead in under five minutes, at any hour, on any day.
  • Qualifies budget, timeline, and whether they are buying or selling.
  • Books the showing straight onto the right agent's calendar.
  • Reactivates the dormant contacts already sitting in your CRM.
  • Removes the cost of staffing a human ISA desk.

Your agent runs

Everything that only works because a person did it.

  • The live negotiation, where the money is actually won or lost.
  • The 9pm call from a client whose deal is starting to wobble.
  • Walking the property and pricing what no model can see from a listing.
  • Fiduciary duty, the contract, and the signature that carries liability.

Automation made logistics cheap. Nobody has made trust cheap. We split the work exactly along that line.

Proof

11:47pm.
Nobody on your team is awake.

A lead comes in from a portal ad you paid for. Here is what happens next, with no agent involved and nothing edited out.

3 min 12 s From first message to a confirmed showing.
Zero Minutes of agent time spent before the appointment existed.

The stack

What you actually buy.

Follow-up is the wedge. It is where the money leaks and where the return shows up first, so it is where we start. Once that engine runs, everything else feeds it.

  1. 01 AI relationship manager Answers, qualifies, books, and keeps following up inside your CRM. Every lead, every hour, including the ones that come in on Sunday night.
  2. 02 Database reactivation We work the contacts already sitting in your CRM. Most brokerages are holding years of paid-for leads that nobody has spoken to since the day they came in.
  3. 03 Paid acquisition Meta and Google campaigns built and managed for appointment volume, not lead volume. Cheap leads nobody calls are the problem, not the solution.
  4. 04 Conversion pages Property and campaign pages we build and host, each tuned to a single action. They feed the same engine, so nothing arrives somewhere the AI cannot reach.
  5. 05 Agent-side AI A private assistant for each agent. Listing prep, comps, follow-up drafts, and the client question that lands at midnight before a Saturday showing.

Integration

We connect to the CRM you already pay for.

relupo reads and writes inside the system your team already knows. Nothing gets exported, nobody gets retrained, and your agents do not have to open a second dashboard they will eventually ignore.

Follow Up Boss
kvCORE
BoomTown
Lofty

The metric

We report in GCI,
not cost per lead.

Cost per lead is a vanity number. It falls whenever quality falls, which is why agencies love it. We track the money that reaches the closing table: appointments set, contracts signed, gross commission income, and the return on every dollar you put into acquisition.

If those numbers do not move, we have not done our job, and you should not be paying us.

Questions brokers ask

Straight answers,
before the demo.

What is speed to lead, and why do five minutes matter in real estate?
Speed to lead is the time between a lead's first inquiry and your first real response. The Lead Response Management study found a lead contacted within five minutes is 21 times more likely to qualify than one contacted after thirty. Most portal leads arrive at night or on weekends, when nobody on a brokerage team is awake to respond — which is why an always-on system beats a faster human.
Which real estate CRMs does relupo work with?
relupo reads and writes inside Follow Up Boss, kvCORE, BoomTown, and Lofty. There is no migration, no data export, and no second dashboard: appointments, tags, and notes land in the CRM your team already uses.
What does an AI ISA cost compared to a human ISA?
A human inside sales agent typically costs $40,000 to $60,000 a year in salary and bonuses, works one shift, and covers one conversation at a time. relupo's AI relationship manager covers every lead, every hour, in parallel, with no hiring, training, or turnover cost. Book a demo for pricing on your lead volume.
What is database reactivation in real estate?
Database reactivation is systematically re-engaging the contacts already sitting in a brokerage's CRM — leads that were paid for, logged, and never followed up. Most brokerages hold years of them. relupo works those contacts with the same AI follow-up engine that handles new inbound leads, turning past marketing spend into booked appointments.
How does relupo measure results?
In gross commission income, not cost per lead. Cost per lead falls whenever lead quality falls, so it rewards buying worse leads. relupo reports appointments set, contracts signed, GCI, and return on acquisition spend — the numbers that reach the closing table.

Founders Circle 2026

We are taking five brokerages.

relupo is new and we would rather say so than fake a wall of logos. We do not have a shelf of case studies yet, so we are building the first ones with five high-volume brokerages in Texas and Florida.

Ninety days, favorable terms, full implementation on your existing CRM, and a documented GCI result at the end. In exchange, you let us publish the numbers.

  • Seats available 5
  • Markets Texas & Florida
  • Term 90 days
  • Requirement High volume
  • You give us Permission to publish
Book a demo

Twenty minutes. We will find the leak in your own numbers before we pitch you anything.